Why Use Video Marketing for a Local Business?
Video is the most engaging content format in 2025. It builds trust fast, shows your personality, and makes complex services easier to understand. For local businesses, video also signals authenticity — people want to see who they’re hiring before they commit.
What Types of Videos Should Small Businesses Create?
- Introduction videos: Who you are and what you do
- Service explainers: Walkthroughs of your process
- Before-and-after: Visual proof of your results
- Client testimonials: Short clips from happy customers
- Behind-the-scenes: A day in the life of your team
- FAQs: Video answers to common questions
Keep it short, clear, and human. You don’t need fancy gear — just a good phone, steady lighting, and a clean background.
Where Should You Post Videos?
- Your website: Homepage, service pages, contact page
- Google Business Profile: Upload videos to stand out
- Facebook and Instagram: Reels, stories, and posts
- YouTube: For longer-form or educational content
- Email newsletters: Link or embed your videos
Repurpose your content across multiple platforms to maximize value.
How Long Should Small Business Videos Be?
- Intro & promo: 30–60 seconds
- Service explainers: 1–3 minutes
- Testimonials: 30–90 seconds
Shorter is usually better. Make every second count. Hook viewers in the first 3–5 seconds.
What Tools Can Help You Edit and Share?
- CapCut: Easy mobile editing for short-form video
- Canva: Templates for video thumbnails and captions
- InShot: Simple editing and trimming
- Metricool: Schedule and track video content across platforms
You don’t need to be a video pro. Focus on clarity, not cinematic polish.
Should You Hire a Videographer?
If you want a professional brand video or plan to run high-budget ads, yes. But for everyday trust-building? Authentic, self-shot video often performs better — especially on social media.
How Do Videos Improve Local SEO?
Videos increase time-on-page, improve engagement, and can show up in search results. Bonus: adding a transcript or embedding YouTube videos improves indexability. Also, Google Business Profile favors listings with rich content like videos.
What Should You Say in a Video?
Be conversational. Use first names if applicable. Talk like you would if the customer was standing in front of you. Example script:
"Hi, I’m Sarah from Hilltop Plumbing in Austin. If your water heater is making strange noises or leaking — here’s what you need to know. We offer same-day service, and we always give upfront pricing. Just call or text us to schedule."
Final Thoughts
Video humanizes your brand. It builds trust faster than any blog or photo ever could. In 2025, local customers want to see the people they’ll be doing business with — before they commit.
If you want to earn attention and trust, don’t just tell your story — show it.