What Is Schema Markup?
Schema markup is a type of structured data added to your website’s code. It tells search engines what your content means, not just what it says. It’s how you help Google understand that your page is a business listing, an FAQ, a review, or a service — not just text on a screen.
Why Should Small Businesses Use Schema?
Because it improves visibility and clarity in search results. Schema can:
- Help you show up in the Google Map Pack
- Add star ratings, hours, and service info to your result
- Make your content eligible for rich snippets (like FAQs)
- Boost your local SEO authority and click-through rates
Schema doesn’t guarantee rankings — but it gives you an edge.
What Types of Schema Are Most Useful for Small Business?
- LocalBusiness: Adds your name, address, phone, hours, etc.
- Review: Displays star ratings in search results
- Product or Service: Highlights what you offer
- FAQ: Enhances search listings with expandable answers
- Event: Useful if you host classes, workshops, or local events
Start with LocalBusiness — it’s the foundation for local visibility.
How Do You Add Schema to Your Website?
You have a few options:
- Use a plugin: If you’re on WordPress, tools like Rank Math or Yoast simplify schema setup
- Copy and paste: Use Google’s Schema Markup Generator to create the code and paste it into your site’s <head>
- Ask your developer: Especially if you use a custom site
Always test your schema with Google’s Rich Results Test to make sure it’s valid.
Can Schema Improve SEO Rankings?
Indirectly — yes. Schema helps search engines better understand your content, which can improve indexing, click-through rates, and eligibility for enhanced results (like maps or reviews). It’s part of a strong SEO foundation.
Does Schema Work on All Pages?
You can add schema to almost any page, but it works best on:
- Your homepage (LocalBusiness)
- Service pages (Service + LocalBusiness)
- FAQ pages (FAQPage schema)
- Review/testimonial pages (Review)
Make sure the schema you use matches the content on the page — don’t fake it.
How Do You Track Schema Performance?
Use Google Search Console. Look under the "Enhancements" section to see:
- Which types of schema are active
- If any have errors or warnings
- Which pages are eligible for rich results
You can also use third-party tools like Ahrefs or Semrush to monitor SERP appearance.
Final Thoughts
Schema markup is like giving Google a cheat sheet on your business. It helps your listings look better, perform better, and compete more effectively — especially in crowded local markets. You don’t need to be a developer. Just start with the basics and build from there.
If you want to stand out in search, help Google help you. Add schema.