Why Do Website Pages Matter So Much for Local Businesses?
In 2025, your website is often your first impression. If people can’t find the information they need — or if it looks outdated or confusing — they’ll move on. Great content on the right pages builds trust, boosts SEO, and turns visitors into customers.
What Are the Must-Have Pages for Every Local Business Website?
- Home
- About
- Services
- Contact
- Reviews or Testimonials
- Blog or Resources
- Location/Service Area
Each page has a specific purpose — don’t just fill space. Write them with your ideal client in mind.
What Should Your Homepage Include?
Your homepage should act as a clear, inviting overview of who you are and how you help. Include:
- Headline with your core service and city
- Subheadline or short elevator pitch
- Key services listed with icons or short blurbs
- Trust elements (reviews, certifications, affiliations)
- Call to action (call now, schedule, book online)
Keep it clean and scroll-friendly.
What Makes a Great About Page?
The About page builds connection. Go beyond dates and credentials — tell your story. Include:
- Why you started the business
- Your mission or values
- A photo of you/your team
- A simple call to action at the end
Make it personal. Trust comes from people, not paragraphs.
How Should You Structure Your Services Page?
List each core service with:
- Headline
- Short description
- 1–2 FAQs if applicable
- Call to action for each (e.g., "Get a quote")
If you offer multiple services, create individual subpages for SEO and clarity.
What Should Be on the Contact Page?
Keep it simple and functional:
- Phone number (click-to-call)
- Email or contact form
- Business address (if applicable)
- Embedded Google Map
- Social media links
- Hours of operation
Double-check that all info matches your Google Business Profile.
How Should You Display Reviews?
Create a Reviews or Testimonials page with:
- 3–5 highlighted reviews (with names, if possible)
- Photos or logos for added trust
- Link to full review profiles (Google, Facebook, Yelp)
Sprinkle short reviews across other pages too — especially the homepage.
What’s the Purpose of a Blog or Resources Page?
This page powers your content marketing. Add:
- Educational blog posts
- Local tips and guides
- Answers to common questions
Each article helps you rank on Google and stay helpful to future clients.
Why Add a Location or Service Area Page?
If you serve multiple areas, list them! Create a page with:
- Neighborhoods or cities served
- Location-specific blurbs or testimonials
- Google Maps service radius (if applicable)
This helps you rank for local searches across all the areas you cover.
Final Thoughts
Your website doesn’t need to be complicated — it needs to be clear. These seven pages give your small business a professional, trust-building presence online. Write them with your ideal client in mind, optimize for search, and make it easy for people to say yes.
In 2025, customers want answers fast. Your website should deliver.